The Role of Media Technology in the Social Sustainability of Staged Spaces

Noora Dhyaa Al-najjar, Department of Architectural Engineering, University of Technology- IraqFollow
Enas Salim, Department of Architectural Engineering, University of Technology - Iraq, Baghdad, IraqFollow

Keywords

Multimedia Technology, Social Sustainability, Architectural Staged Space, Interactivity, Transformative Design

Document Type

Original Study

Abstract

Multimedia technologies are effective tools for stimulating the senses and enhancing engagement in architectural spaces. By activating perception, they help transform static environments into interactive platforms that support social sustainability. This study aims to explore the role of multimedia in this process. A descriptive and analytical approach was employed, incorporating a literature review and an analysis of two case studies: one local and one global. Results showed that integrating multimedia improves vitality, visual appeal, and functional performance. It also strengthens users’ sense of identity and belonging while encouraging social interaction. Furthermore, multimedia enables the creation of immersive spaces rich in content and sensory experience. These qualities enhance participation and contribute to the development of dynamic, responsive environments that meet user needs. The study concludes that multimedia plays a key role in shaping spaces that are more interactive, inclusive, and aligned with the principles of social sustainability in contemporary architectural design.

Recommended Citation

Al-najjar, Noora Dhyaa and Salim, Enas (2026) "The Role of Media Technology in the Social Sustainability of Staged Spaces," Iraqi Journal of Architecture and Planning: Vol. 25: Iss. 1, Article 2.
DOI: https://doi.org/10.36041/iqjap.2025.156709.1134